In an update to the recent European Championships Board in Rome, the EBU, which holds the broadcast rights on all platforms, said over 35 of its members have now signed up to show the first edition in August 2018.
And speaking at the Host City Conference in Glasgow earlier this week, Julien Ternisien, Head of Sports Rights – Summer Sports, reaffirmed that take up from EBU members has been strong.
Ternisien said that the interest from EBU members “shows that aggregating all these sports works. It’s the aggregation of all these disciplines and sports that provides the added value for this event.”
EBU confirmed earlier this year that Europe’s major free-to-air broadcasters will televise the championships, with coverage across the top five markets (BBC in the United Kingdom, ARD/ZDF in Germany, France Televisions in France, RAI in Italy and TVE in Spain).
The broadcasters in all five major markets have promised to show the action “on their main channels.”
Other EBU members already signed up include VRT (Belgium), HRT (Croatia), DT (Denmark), YLE (Finland), RTE (Ireland), NOS (Netherlands), NRK (Norway), TVP (Poland), SRG SSR (Switzerland), and SVT and TV4 (Sweden). The level of coverage for the inaugural European Championships is also enhanced by a deal with Eurosport.
The 2018 European Championships will be watched by a potential television audience of 1.03 billion, with many more opportunities to access content across digital and radio platforms. There will be a projected 250 hours of host broadcaster coverage, and an anticipated 2,700 hours of television coverage.