7 Jun 2017

Glasgow 2018 to be accompanied by vibrant cultural festival

Glasgow city centre is set to come alive next year during the summer and will celebrate the 2018 European Championships with a vibrant Cultural Festival to accompany the sporting spectacular, which sees six major sports celebrate their continental championships between 2-12 August next year.

Glasgow's famous and historic George Square will be the heart of activities running alongside the new and innovative multi-sport event which has its first edition in 2018.

The Cultural Festival’s programmes will include theatre, dance, music, comedy and visual arts performances that will bring local communities to life and thrill visitors to the city, a fitting accompaniment to the 11 days of world-class sporting action that will also be taking place.

VisitScotland’s Director of Events Paul Bush commented: "The Glasgow 2018 European Championships are a direct legacy of Scotland hosting the 2014 Commonwealth Games and The Ryder Cup. The Cultural Festival secures the legacy further and ensures Scotland continues to be recognised as a global leader in the delivery of sporting and cultural events.

“EventScotland is proud to be part of the team helping deliver the Championships that will once again show Scotland as the perfect stage for events,” he added.

The Festival will showcase the very best of Scottish and Glaswegian culture and celebrations will take place at local landmarks such as George Square and Merchant City, allowing everyone – sports fans and non-fans alike – to be part of the European Championships.

Visit www.glasgow2018.com for further information on the Glasgow 2018 European Championships and to register for priority access to tickets, which go on sale this summer.

The European Championships will be staged every four years and will combine the existing European Championships of athletics, aquatics, cycling, gymnastics, rowing and triathlon along with a new, exciting golf team championships involving Europe’s top exponents.

The event is a unique sporting partnership between Host Cities Glasgow and Berlin, with the German capital staging athletics while the Scottish city will play host to the other six sports.

This partnership is already advanced in its organisation has the aim of elevating the status of European Champions, reaching a potential television audience of up to 1.03 billion across the continent, with an even wider audience beyond Europe’s boundaries via digital platforms.

Attendances across the six sports that comprise Glasgow 2018 are estimated to be approximately 250,000.