Strathmore water has been named as Official Partner of the Glasgow 2018 European Championships, the new multi-sport event which brings together the existing European Championships of some of the continent’s major sports including Aquatics, Cycling, Gymnastics, Rowing and Triathlon, with a new Team Golf Championships.
Much-loved Scottish athlete and Glasgow 2018 sporting ambassador Ross Murdoch joined the Glasgow 2018 mascot Bonnie the seal, to help the drinks company launch the partnership.
Fresh from winning a silver medal at the Gold Coast Commonwealth Games, Ross is thirsty for success at the European Swimming Championships at Tollcross International Swimming Centre this August, while Bonnie will be cheering on competitors from across Europe over the 11 days of sporting action.
Ross, who is an official ambassador for the iconic Scottish drinks brand, said: “It’s great to see the European Swimming Championships as part of a new, multi-sport event that is being co-hosted by Berlin and Glasgow. I know how passionate the crowds will be across the six sports being staged in Scotland as part of Glasgow 2018 and I know that the crowds in Berlin will be just the same. It’s brilliant that such big names like Strathmore Water are throwing their support behind this inaugural event.”
Jonathan Kemp, Commercial Director at A.G.BARR, said: "We're incredibly proud of the work that Strathmore does to encourage more people to take part in sport as part of its Do More campaign, so to be the Official Water of Glasgow 2018 European Championships, a multi-sport event which will engage and inspire so many people, highlights our ongoing investment and commitment to all levels of sport.
"We look forward to working with the team at Glasgow 2018 to help keep our sporting heroes and Championships' volunteers hydrated to ensure they perform to their best ability, whilst being part of what is sure to be a world class sporting event.”
Rural Economy Secretary, Fergus Ewing said: “This is great news. It is fantastic that this well-known Scottish brand built on quality is being confirmed as a partner for the European Championships, an event that will once again put Scotland and Glasgow on the international sporting calendar. Strathmore has a strong history of supporting Scotland in events, nationally and internationally, and I hope that continues.”
We look forward to working with the team at Glasgow 2018 to help keep our sporting heroes and Championships' volunteers hydrated to ensure they perform to their best ability, whilst being part of what is sure to be a world class sporting event.
Glasgow City Council Depute leader Cllr David McDonald said: “We’re delighted that Strathmore Water has been announced as the first Official Partner in the European Championships family of sponsors. With such a long-standing reputation for supporting world-class sporting events it’s great to have such an experienced partner on board. Glasgow 2018 will be a fantastic 11 days of sporting and cultural activity that will further enhance Glasgow’s reputation as a world-class destination for international events.”
Strathmore water, which is bottled at source in the Vale of Strathmore, will be supplied to hydrate around 3,000 athletes expected to compete in venues across Scotland between 2 and 12 August, as well as officials, staff, volunteers and medical teams on the ground.
The A.G.BARR brand has a long-standing reputation for supporting mass-participation events across the UK, helping world class athletes and spectators stay hydrated.
Strathmore want to be at the forefront of recycling at the Championships, providing the city of Glasgow and the UK with a world class and truly sustainable sporting event, working together with Glasgow 2018 and Glasgow City Council. There will be over 500 recycling bins distributed across venues to encourage the recycling of all Strathmore water bottles consumed at the Championships along with other recyclable waste.
Strathmore water joins Atos, Gleneagles, Harper Macleod LLP, Avid, NVT Group, Aggreko, Glasgow Airport and Arco as part of the Glasgow 2018 sponsor family.