The seven European Sports Federations, along with co-hosts Glasgow and Berlin and the European Broadcasting Union (Broadcast Partner), developed a sports competition schedule for the 2018 European Championships that ran from Thursday 2 August to Sunday 12 August 2018 inclusive, with 10 days of compelling television coverage starting on Friday 3 August.
The overall programme delivered a schedule packed with exciting finals and gold-medal moments for television, highlighting the power of aggregation and the benefits for all the sports that brought their individual championships together in this exciting new event.
The sports programme in Glasgow started with a number of qualifying rounds on Thursday 2 August before a packed weekend of sport on television starting on Friday 3 August. This optimised 10-day television program created a fantastic viewing experience with audiences able to follow finals in multiple sports across the day and evening, with great storytelling opportunities for broadcasters.
In this innovative multisport Championships, fans followed and supported their national athletes across a variety of sports.
Television and radio channels were able to switch from one highly attractive sport to another without interrupting their programme, while digital platforms offered a large choice of content to accommodate all viewers.
The schedule created a close synergy between Glasgow and Berlin, with broadcasters able to criss-cross between events in both cities as they followed their respective national medal hopes.