What is the European Championships?
The European Championships is borne out of the desire to create the grandest of stages upon which to crown the accomplishments of Europe's Champions. The event aims to increase the level of awareness and recognition such achievements deserve by creating a must-watch, must-attend experience that elevates all Champions of Europe.
As an example, we were inspired by the feats of British breaststroke swimmer Adam Peaty. At the 2014 European Aquatics Championships, Peaty won four gold medals and set two world records – yet few knew his name outside of the sport. We aim to change that by delivering a new spectacle for the international sporting calendar positioned among the world’s top sporting events.
The European Championships aspires to reach beyond the dedicated fan to find a much broader audience by creating the most captivating multisport event possible.
A new era in world sport gets underway in August as Glasgow and Berlin host the inaugural European Championships – an exciting new multi-sport event bringing together a collection of the continent’s leading sports.
To be staged every four years, the European Championships will be a new highlight on the global sporting calendar, elevating the status of its competitors and their performances during an 11-day celebration of world-class sport.
Delivered in partnership with several leading European sports federations, it includes the existing European Championships for athletics, aquatics, cycling, gymnastics, rowing and triathlon, with a new golf team championships due to take place at the famous Gleneagles PGA Centenary Course.
More than 3,000 athletes will travel to Scotland, while 1,500 athletes will compete in Berlin. And with a potential television audience of more than 1 billion across Europe set to watch the action, Glasgow and Berlin will be in the spotlight of broadcasters offering free-to-air coverage across the continent.
Be There - 100 Days To Go
Vision, Mission & Values
- Our Vision
Create a must-watch, must-attend experience that elevates the Champions of Europe.
- Our Mission
United, we celebrate the highest honour in European sport.
- Core Values
- Essence – What Defines Us
The defining moments that create Champions.